Stackin’ em deep and sellin’ em (kinda) cheap - A hidden gem in North Andover
Neatly tucked into the last remaining 50 or so square feet of this charming, nostalgic wine store lies a hidden gem, perhaps one of the areas best kept secrets unless you’ve ventured all the way back to head into the walk in cooler. When Billy, owner of Den Rock Liquors in Andover, found himself with some remaining floor space at the back of an impressively well-stocked wine store, there was only one solution…craft beer. I’ve been visiting Den Rock for the past couple of years on lunch breaks, after work, etc., to pick up an odd bottle or two. See, not only is there a stack of craft beer at the back of Den Rock Liquors, but there’s a stack of great craft beer. Despite not being a huge beer drinker himself, Billy recognized the demand for craft beer, and actively works with his distributors to bring a wonderfully diverse selection of micros. Craft beer can no longer be considered an inexpensive product, but compared to similar stores with similar selections, Billy has managed to keep his prices much more attractive than some others.
Several months ago, he commissioned a five unit wide beer shelf to help bring some order to the beer. Previously, the beer was stacked precariously, and it was difficult to get something from the bottom if that’s what you were looking for. Regularly, a new shelf will pop up holding more beer…in fact, at the time of this blog, there’s more beer in the store than he has room for, but this would appear to be a good problem.
So, next time you’re in North Andover and in search of craft beer, stop into Den Rock Liquors, sandwiched in between Panera Bread and Rocky’s Ace Hardware, at the intersection of Rts. 114 and 133.
13 Responses to “Stackin’ em deep and sellin’ em (kinda) cheap - A hidden gem in North Andover”
August 5th, 2008 at 11:17 pm
Wow nice store! I’m envious of this one. Wish my town had a store like that. Thanks for showing what is possible in a craft beer store. Other store owners take note!
August 29th, 2008 at 7:13 am
I have been shopping Den Rock for years,Billy B.sure knows his beers so does Dave C.Very helpful always new beers in stock this store ROCKS!From what i have seen there is absolutely no reason to shop anywhere else.Great friendly attractive store!Ask if they don’t have it it will be there the next time you go in.
August 30th, 2008 at 1:01 am
DEN ROCK does just that it ROCKS! Since 1966 they have always been at the top of the curve nobody even comes close to the service and knowledge they provide they know how its done. Keep up the customer relations .This wine shop is 4 STARS!
August 30th, 2008 at 1:10 am
This store has more stock in 1600 square feet than a store two times its size. Check out the store down the street NO Comparison!!!!
August 30th, 2008 at 7:59 am
THIS HIDDEN GEM IS BEER HEAVEN ! NO ONE EVEN COMES CLOSE IN THE SURROUNDING TOWNS!
September 3rd, 2008 at 5:59 pm
I just moved into Andover took a ride to North Andover to see what they have for good beer stores found Den Rock Wines&Spirits this store has it all very impressive for a small shop.
September 18th, 2008 at 8:03 am
THIS WINE SHOP IS BEER HEAVEN IN NORTH ANDOVER1
September 18th, 2008 at 8:04 am
THIS WINE SHOP IS BEER HEAVEN IN NORTH ANDOVER!
October 2nd, 2008 at 8:35 pm
This wine/beer store is the best in the area i have shopped in all the other stores in the surrounding towns and they don’t come close.
October 2nd, 2008 at 8:36 pm
Imitated never duplicated!
November 1st, 2008 at 7:01 pm
Your in America don’t speak JIBBERISH!
November 2nd, 2008 at 3:59 pm
Stay tuned a new beer shelf is on its way.It will increase our beer selection by 25+ more beers. Checkout our new wine rack with 50+more wines. We are now officially maxed out!
November 20th, 2008 at 12:32 am
The SAM ADAMS CHOCOLATE BOCK IS IN!!!!!!!!!!
Leave a Comment